A call is made to attract and emerge talent. From this, a select group of projects comes out, already visually developed, which receives advice on how to be produced, applying R + D + i, extensive knowledge of the market and the latest technology. These projects are implemented making them more viable and competitive thanks to the cost and time savings applied in the workshop. The final result of the workshop is an animated piece as a teaser for each project.
Taught by professionals and experts in the sector, the workshop takes place online and on-site in Madrid and consists of five different parts:
⇨ Learning tools (online). Two weeks of workshop and group tutorials for the 20 projects.
⇨ Project prototyping + Masterclass (online). Three weeks of work on the project with personalized tutorials for each project + masterclasses by invited experts.
⇨ Finishing and post-production of the project (online). One week of finishing and post-production of the event.
⇨ Sharing and feedback (on-site)*. Four days of sharing, how to pitch masterclass, meetings and feedback.
⇨ Public pitch of the project during the Next Lab event (on-site)*. Public pitch of the project, with the presence of the jury.
*Ten of the twenty projects will pass to the on-site phase.