Next Lab Generation is an initiative that connects art and technology in the animation and digital content industry. It is based on a workshop, an event and an online platform with the following objectives:
· Encourage the use of disruptive technologies for audiovisual production.
· Discovery and support of talent.
· Strengthen the business fabric and digital entrepreneurship.
· Generate young, highly qualified and quality employment.
· Creation of new business and job niches.
Next Lab Generation takes place in Madrid and online and it focuses on the use of VR, XR and AR tools together with the use of video game rendering engines for the prototyping and production of animation and VFX. In addition to the workshop, the event and the platform, online conferences are organized and research articles are published.
The Community of Madrid, through the Department of Culture, Tourism and Sport, is main sponsor of this first phase in order to discover new talent and promote the most advanced animation production from a technical and narrative point of view.
Next Lab Generation 2022 also has the sponsorship of Creative Europe MEDIA, DeAPlaneta Entertainment and the General Directorate of Cultural Industries, Intellectual Property and Cooperation of the Ministry of Culture and Sports; the collaboration of Enisa, Annecy Festival, ICAA and Weird Market; and the support of Tangram Solutions, Welaw, Pixel Cluster Madrid, Clan VR and Real o Virtual.
Annecy MIFA, Annecy International Animated Film Festival and Market (France) is one of the main collaborators and the best projects of the workshop will not only have accreditation to the largest festival and animation market in the world but will also be presented during its 2022 edition.
Through our website and social networks we create a meeting point for the sector by creating a community around this initiative. The focus is on the latest and news of the sector, online conferences as well as the publication of papers and research reports that are useful for the entire community.