On December 3rd, Next Lab opened the call for the second edition of its free workshop and gave more details about the support from DeAPlaneta Entertainment, a leading European company in the creation and commercialization of entertainment for the whole family.

DeAPlaneta Entertainment is the integration of Planeta Junior and DeAPlaneta, both companies of Grupo Planeta/De Agostini. This integration of both companies responds to a strategic reorganization that seeks to consolidate its leadership in the entertainment sector, more efficiently articulate its business model and gain agility to respond to the new needs of a global and omnichannel market.

With these objectives and in search of local and emerging talent, DeAPlaneta Entertainment will select and support one of the animation projects participating in the Next Lab workshop, which will have a complementary 3 months of mentoring with international experts to develop the IP, in addition to a co-development contract worth € 6,000.

The winning project will have the opportunity to build a brand working together with DeAPlaneta Entertainment, starting from their original idea and leaning on the company's more than 20 years of experience producing and distributing content globally. It will also have 3 months of consultancies with international talent and various professionals and experts from the sector, which may vary depending on the nature and target of the selected project.

The company is looking for modern animation projects for a target of 7 to 12 years old, with the potential to become an IP (that can generate derivative products, become a video game, initiate collecting, etc.) and that gets out of the most common codes of conventional animation. In addition, the company will value that the project is conceived for different types of digital platforms, which could be from the most current social media such as Tik Tok or Twitch, to virtual spaces such as the Metaverse. Once the workshop and the three months of consultancy are finished, if the project keeps on going, the creator will keep 5% of the IP for his idea and DeAPlaneta Entertainment will be the majority partner, responsible for the search of partners.

To be eligible for this award, interested projects must register in the call for projects of Next Lab's free workshop, which will focus on the application of creative tools within the virtual environment to improve creative and productive processes. In addition, they must confirm the conditions of the award in the form and send an extra dossier, of no more than 4 sheets, where how the project complies these additional characteristics and to what extent is explained. All types of animation projects are accepted, as well as live-action projects with high animation content or VFX. Project registration is free, through the event website, and is open until December 19th at 11:59 p.m. Madrid time.

Next Lab 2022 has the main sponsorship of the Community of Madrid, through the Ministry of Culture, Tourism and Sports; the sponsorship of DeAPlaneta Entertainment and the General Directorate of Cultural Industries, Intellectual Property and Cooperation of the Ministry of Culture and Sports; the collaboration of Enisa, Annecy Festival, ICAA and Weird Market; and the support of Tangram Solutions, HP, Welaw, Pixel Cluster Madrid, Clan VR and Real o Virtual.


DeAPlaneta Entertainment is a leading international company. Belonging to Grupo Planeta and De Agostini, it offers a wide range of quality entertainment for all types of audiences combining creativity and innovation.

DeAPlaneta Entertainment has been acquiring, producing and distributing unforgettable content and experiences for more than 20 years: from movies, fiction and animation series and licensed product to live shows, video game competitions and, more recently, NFTs and presence in the metaverse.

During its career it has harvested numerous successes of global reach in the different sectors of entertainment. Highlights include the premiere in Spanish cinemas of the popular titles The Physician, Saw and the Oscar-winning The King's Speech and The Pianist, and the creation of series such as Ana Tramel. El Juego. For children and families, the company manages and produces recognized brands such as Miraculous Ladybug, Milo, Gormiti, Heidi and Maya the Bee developing powerful stories and content beyond the screens for a universal audience. In the interactive field, the company continues to expand and explore new fields, and has organized such outstanding events as the RFEF eCopa, the national benchmark FIFA 21 tournament, with the support of the Royal Spanish Football Federation.


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